Home>AI Courses>AI Agency Foundations>Lesson 20

AI Agency Foundations

Module 6 — Selling, Holding, and Exiting

Lesson 20: Recurring Revenue and Retention Mechanics

Last updated: 2026-05-10

A signed engagement is the start of the relationship, not the end. Recurring revenue is the reason this kind of practice can be valuable, and the mechanics of retention deserve at least as much attention as the mechanics of selling.

Lesson 20: Recurring Revenue and Retention Mechanics

Blackboard

The second cheque is where the business actually starts

10 min
Pause and Think

Practice Question

Question

Does not count for certificate
Choose one answer, use the hint if needed, then check your answer.
Use the hint before checking if you need a nudge.