Lesson 3: Productised vs. Bespoke Service Shape

Last updated: 2026-05-10

Two very different shapes of service business can both be called an agency. One scales. The other does not. Choosing which one you are running, on purpose rather than by accident, is the most consequential early decision.

Lesson 3: Productised vs. Bespoke Service Shape

Blackboard

Conveyor belt or workshop

11 min

Pause and Think

Practice Question

Question

Does not count for certificate

Choose one answer, use the hint if needed, then check your answer.

Use the hint before checking if you need a nudge.

Choose one answer, then click Check Answer.