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AI Agency Foundations

Module 2 — The Numbers

Lesson 4: Unit Economics — CAC, LTV, Payback, and Margin

Last updated: 2026-05-10

A practice that does not track four numbers cannot tell whether it is working. Customer acquisition cost, lifetime value, payback period, and contribution margin are the financial spine that every later lesson rests on.

Lesson 4: Unit Economics — CAC, LTV, Payback, and Margin

Blackboard

The four numbers behind every honest service practice

14 min
Pause and Think

Practice Question

Question

Does not count for certificate
Choose one answer, use the hint if needed, then check your answer.
Use the hint before checking if you need a nudge.