AI SEO Foundations

Module 4 — Authority, Trust, and Brand Signals

Lesson 11: Freshness and the Last-Updated Signal

Last updated: 2026-04-27

Stale information is a trust killer. AI assistants weight recent content heavily because users punish them for citing prices, openings, or product details that turn out to be wrong. A maintenance routine — small, regular, visible — is one of the cheapest ways to stay quoted.

Lesson 11: Freshness and the Last-Updated Signal

Blackboard

Recent beats polished

10 min
Pause and Think

Practice Question

Question

Does not count for certificate
Choose one answer, use the hint if needed, then check your answer.
Use the hint before checking if you need a nudge.