Lesson 4: Structured Data and JSON-LD

Last updated: 2026-04-27

Structured data is the language machines speak. A page that publishes its facts as schema.org JSON-LD is legible to every search engine, AI assistant, and agent on the web; one that does not is asking each visitor to guess. Of all the changes covered in this course, schema markup gives the highest return for the lowest effort.

Lesson 4: Structured Data and JSON-LD

Blackboard

The single highest-leverage technical change

13 min

Pause and Think

Practice Question

Question

Does not count for certificate

Choose one answer, use the hint if needed, then check your answer.

Use the hint before checking if you need a nudge.

Choose one answer, then click Check Answer.