Lesson 4: Structured Data and JSON-LD

Last updated: 2026-05-17

Structured data is the language machines speak. A page that publishes its facts as schema.org JSON-LD is legible to every search engine, AI assistant, and agent on the web; one that does not is asking each visitor to guess. Of all the changes covered in this course, schema markup gives one of the highest returns for the lowest effort — for traditional search, for rich results, and for the AI systems that prefer structured input.

Lesson 4: Structured Data and JSON-LD

Blackboard

A high-leverage technical change, for several reasons

13 min

Pause and Think

Practice Question

Question

Does not count for certificate

Choose one answer, use the hint if needed, then check your answer.

Use the hint before checking if you need a nudge.

Choose one answer, then click Check Answer.