Lesson 1: From Classic SEO to Answer Engines

Last updated: 2026-04-27

Search optimisation used to mean ranking a page on Google. Today an increasing share of web traffic begins inside an AI assistant or browser agent that never shows the user a list of blue links. This lesson defines the new vocabulary so the rest of the course makes sense.

Lesson 1: From Classic SEO to Answer Engines

Blackboard

Three letters that describe one shift

10 min

Pause and Think

Practice Question

Question

Does not count for certificate

Choose one answer, use the hint if needed, then check your answer.

Use the hint before checking if you need a nudge.

Choose one answer, then click Check Answer.