No link, no claim
Search mode versus memory
When an assistant answers from its training alone, it may be out of date or wrong, and it won't show where the answer came from. Search and deep research modes look things up and cite pages. For anything current (prices, rules, who runs what, what a competitor launched), use a mode that searches and shows sources.
Plan the sources
Before you start, decide what good sources look like: the regulator's own page rather than a blog about it, the company's annual report rather than a summary, recent rather than old. Tell the AI. Our Plan the Sources Before You Research prompt helps you set this out, and it changes the quality of the report more than any wording trick.
Check the citations
Open the links for every claim you will rely on. Does the page exist? Does it say what the report says it says? Is it recent? AI tools still produce citations that don't support the claim, and sometimes ones that don't exist. In Mata v. Avianca (2023), lawyers were fined after filing a brief with court cases ChatGPT had invented.
Your own documents as sources
For internal research, tools such as Gemini Notebook (formerly NotebookLM), ChatGPT and Claude Projects can answer from files you upload, with references to the passages they used. That keeps answers grounded in your material. They can still miss or misread sources, so check the quoted passage for anything important.
Think of a fact you passed on at work recently. Could you point to where it came from if someone asked?